Your public body of work
Invisible online? Build proof of expertise and get paid what you're really worth.
Proof of Work is a 28-day content sprint that teaches you how to turn your hard-won experience into audience, authority, and income — without performing or overthinking every detail.
Sign up to the waitlist to hear about the cohort happening in May.
28 days. 28 videos. Fully guided.
How it works
You're a subject matter expert, so demonstrate it.
You realise growing an audience is a realistic path to building a career you love.
But you tried posting and nothing happened.
So you gave up and stayed quietly invisible.
Subject matter experts struggle to grow online because they don't have a clear system — one they can stick to long-term to actually get results.
Proof of Work is designed to help busy professionals take focussed action every day.
Each morning, you're told exactly what video to make. With clear instructions, there's zero room for excuses. Just follow the process and watch your body of work grow.
By publishing more in less time, you'll secure your position as a leader in your field and open the door to career-changing opportunities.
A CV claims you have expertise. Proof of Work shows it.
This is for you if
You tried posting before but couldn't stay consistent.
You struggled to stick to a regular schedule and quit early because you lacked a clear content system.
You once recorded a video, but when you watched it back it was so cringe you never posted it.
You enjoy your work, but don't want to be an employee forever or want to build an extra income stream.
Your industry has an uncertain future, so you're looking for a backup plan that could one day become your main thing.
You see others in your field growing online and you don't want to miss out on income-generating opportunities.
You're sick of sitting on the sidelines wondering when you'll ever be 'ready' to start showing your work online.
What you get
A system that builds credibility without overthinking
Daily video ideas
Every day I send you one video title that you can riff off based on your prior industry knowledge. That means 0% chance of not knowing what to talk about.
Live workshops
Learn easy-to-implement frameworks that'll help you level up your video production and attract a tribe that cares about your work as much as you do.
Private community
Get motivated working alongside a group of professionals who are building a public body of work, sharing their wins, and offering constructive feedback.
Unlimited support
Direct support via message/email/call to overcome any hurdles, keeping you on track to keep publishing and stay locked in for the full sprint.
The plan
4 weeks of structured authority building
Week 1
Showing up on camera
Launch your channel with a bang by demonstrating to the algorithm that you're someone with deep knowledge who's ready to share insights daily.
Week 2
Finding your authentic voice
Skip the surface-level knowledge that AI already knows, and share your backstory, your original process, and real human enthusiasm for your field.
Week 3
Channelling your expertise
Mine the wisdom won from years of experience and share unapologetically to create a niche-of-one and solidify your position at the top of your industry.
Week 4
Putting your viewers first
Create a world your viewers keep coming back to, one that helps them solve real-world problems and is primed for monetization.
Meet your guide
Tom Gregory
Through publishing videos about the skills I was using in my day job, I eventually reached 3.3M developers online.
My audience allowed me to launch my first product and make $1,000 in 11 days. I've gone on to publish courses, ebooks, and run one-to-one coaching — all thanks to the authority I've built sharing my interests.
A few years ago, I was just a developer working a job. I wanted more independence, but my only idea was to post videos online—and that felt scary.
I dressed up in a shirt and for three minutes pretended to be an expert.
That first video was so cringe that I unlisted and gave up.
One year later, I decided to try again.
The difference? This time I'd solve real-world problems, talk only from lived experience, and avoid wearing a shirt at all costs.
I began growing an audience, but there was still one problem: I was a perfectionist.
This was a strength in my day-to-day work, but it was killing my ability to publish regularly and gain visibility.
The solution?
Daily posting.
Through repetition and iteration, I learned how to get eyeballs on my work. By documenting my process, I've been able to launch courses, publish books, get job offers, land freelance clients, and do one-to-one coaching.
Proof of Work™ is the unique process I've refined over the years and the views speak for themselves:
Now I'm welcoming other professionals to lock in with me for 28 days, build their own proof of work, and attract career-defining opportunities.
Real results
When you build proof of work, this can happen...
$1,000 in 11 days after launching first paid product to an audience.
Attracting opportunities directly by demonstrating expertise online.
Getting paid more for a deeper transformation by an audience that already trusts.
An online body of work continues generating authority 24/7.
Add this to your calendar
The schedule
Day 0
Kick-off call
Learn the ground rules, meet your cohort, setup your channel, and create a clear game plan for your daily videos.
Day 1
Daily posting begins
You start uploading daily videos, following specific steps designed to minimise your workload to 30–60 minutes per day.
Day 7
Workshop 1 — Career to Credibility
Learn the subtle clues that demonstrate instant credibility online.
Day 14
Workshop 2 — The Unscripted SME
Apply simple storytelling techniques to transform your career into authentic content your viewers can relate to.
Day 21
Workshop 3 — Audience Attraction
Learn to package your content effectively so it reaches those who value your work.
Day 29
Celebration & wrap-up call
What worked? What didn't? What's the plan going forward? This call turns 28 days of video uploads into real momentum you can build on.
All calls and workshops are recorded for those unable to attend live.
Pricing
Stop waiting. Start posting.
Proof of Work 28-day sprint
$299
Daily video prompts — Every morning I send you a video title that'll demonstrate your authority and grow your audience.
5 live sessions — Kick-off , Workshops x 3, Wrap-Up.
Community — Create alongside other professionals with the same goals and use their progress as fuel for your success.
Support — Unlimited emails, messages, and calls to quickly solve problems and lock in for the full period.
Sorry, no refunds. This only works if you're ready to lock in for the full 28 days.